Choosing a domain name: Lessons I’ve learned

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In the highly competitive world of the internet, finding a good domain name is crucial, yet often difficult.  For those of you beginning the journey, let me share some things that I have learned.

First, keep it simple.  Try to use your current business name. This will help your existing customer base find you on the web.   Unfortunately, common domain names are often already taken.  You may need to try a variation.  As you do so, try to keep it short and simple.  Long domain names are hard to type and can easily be misspelled.  My domain name is a good example.  I really like the name, but it is a bit cumbersome to type and is easily misspelled.

All of the .com names I like are taken, what do I do?  Think outside the box and be creative.  You may be able to come up with another name you like as well.  There are also some good options out there for different domain extensions.  Using ".net" may prove to be a good alternative to .com or for organizations try ".org".  Information and how-to sites can use ".info", ".name" works well for personal sites.

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Please come back soon for our new blog entry. The subject will be choosing a domain name.